I talk about social media being everywhere these days.
And if your not in the game on some level at this time, you're being out marketed by the local delivery guy.
A few friends of mine ordered some pizzas from Dominoes. After tracking the on-line order through a very intuitive website and real time status tracker which I thought was the definition of on-line experience btw..
the driver sent a text to us that he was outside. What got me was the flyer attached to the box.
This national pizza chain is engaged in every level of social media outlets from blogs, to on-line video, communities,social networking, photos, etc...
They get it and have done it right. You are not in communication with Dominoes, the corporation,
but DPZRAMON a local Chicago guy who is part of the Chicago neighborhood communities who "is known for giving hookups". This social guru claims on the flyer that he has been doing it for five years, so that should tell you that social media is here, and if you are not involved, you are missing out on the pizza party.
Seems like everybody is doing social media, and perhaps a bit too much of it polluting the pond. If you are involved, make sure you
are using the right outlets and reaching your intended market with the
right messages like Ramon. After making a social media 101 synapses of to a few of my friends, two of them commented about that twitter thing, they just heard something about and was wondering what it was all about. And they were proud they just joined facebook (and the rest of 1/2 total population of the US) Social media is the latest marketing trend and relatively still in it's infancy. So there is a vast market of current social media users, and many more to come. Make this inexpensive marketing a solid part of your marketing efforts, and deliver your goods to your market in 30 minutes or less.
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