One of the most common problems designers have at the office is a client views a project for approval and disagrees on the color scheme. Graphic artists hear that complaint all the time.
The worst is once it has the client’s approval, it’s sent to print. When the client receives the hard copy and sees the wrong green, red, or brown, they become upset.
The reason: the color caliber on the screen versus the color copy from the desktop printer is very different.
As a graphic designer, I tend to fix the color resolution on our computers. As well as fixing our printer, we strive for our color to be as close as possible to printed material(s). Other methods we use are swatch books, color indexes, and tint manuscripts.
Another important factor when working with a client is to have them look at all the color and swatch books for the exact color. With this method, one is more precise with seeing the color as is when printed and no material, money, and time is wasted.
For all who love to approve projects without seeing a print copy, or those who LOVE shopping on line, give it another thought. It’s very important to realize what your true color is.
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