So You Want To Rebrand, Eh?

By Nate Bergeron

So you want to re-brand your company’s identity? Here are some things to think about when making this decision.  Business will change with new technology, trends, people and events, all of which may have minimal or drastic effect on your strategy.

Remember that re-brands don’t have to mean an overhaul of the whole company image. The size of any change in the business should match the size of any change in your brand image. It could simply be a change of slogan to signify a slight change in direction but a change nether the less to show a sign of progress.



 The most common reasons for a re-brand:

• A merger or take over of a company
• A change in strategy
• A change in direction
• Keeping with the times

• Solving a problem

 

Specific changes that may have occurred that lead to a re-brand:


• Offering new services

• New core service

• Grown as a business

• Lost profit

• Created a partnership

• Now web based business

• Now an office based business

• New clients

• New targets

• Outdated
brand image not working.

Check out these rebrands and let us know which ones you like and dislike.