By Erin Goss
So you’ve got a Facebook and a Twitter page for your company… what now?
That seems to be the big question these days. Companies know that they need to jump on the social media bandwagon, but once they’ve got their pages set up they struggle to figure out how to turn tweets into real results.
Don’t worry! We can help with these simple tips.
Be passionate! First off, businesses need to realize that in order to get readers and increase brand awareness they need to make their pages interesting! Too often businesses post boring news messages without any personal flair. One of the greatest benefits of social media is the ability to humanize a company by allowing it a voice and the opportunity to communicate with followers. So don’t be afraid to show off your business’ personality!
Take Advice. What is the point of communicating with clients if you don’t use that information to improve your company? That’s right, there’s none. Take comments seriously, recognize what your business is doing right but also take into account criticisms. Just note that any critiques should not be taken personally. If you have ever looked at Yelp you know that some people have way too much time on their hands…
Get Creative! Think outside the box. The businesses that have been most successful using social media have come up with creative incentives for people to follow their pages.
Exclusive giveaways via Twitter or Facebook are a great way to get people checking your site constantly. For example, Jet Blue recently started tweeting about special deals for $9 flights that are available to followers until the seats run out. The only stipulation is that the customer proves their twitter allegiance by providing the specific code that went out with the promotional tweet.
Set Goals. Don’t just aimlessly post on your social media sites. First decide what you are hoping to accomplish, and gear your social media towards achieving that goal.
For instance, are you trying to increase brand awareness, or perhaps drive more traffic to your website? Focus the use of your social media on a goal and you will be more likely successful in your social media endeavors.
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