By David Moye
I take my job as a PR pro very seriously. It is my job to get massive amounts of media for my clients.
I consider this to be my sacred duty and, in fact, the reason why I am here (not "here" on this planet, but here at this desk typing out a blog even though it is a beautiful sunny day outside).
When you hire me as your publicist, I take a sacred oath to serve you to the best of my ability.
To that end, here is what I promise to do for you, my beloved client.
1. I promise to have or develop cordial relationships with members of the media who you are interested in having promote your product or service.
I will do this in any way possible (preferably methods that involve food, alcohol or lively conversation). In fact, the reason I got that great placement for you last week was because I did a palm reading to a TV producer and predicted a new relationship was going to come into her life. I didn't tell her that relationship was with you. She can find that out on her own.
2. I promise to defend your honor in the case of inaccuracies or unfair accusations. I might even scream and yell at a journalist over the phone (especially if you are in the room).
3. I will make sure that the media is prepared before they talk with you and make sure you are prepared as well.
4. I will support your goals, but that doesn't mean unwavering allegiance. If I think your concept is lame or asinine or counter-productive to your goals, I will gently suggest you in towards a better path.
5. I will spend every waking billable hour striving on your behalf and ensuring the best possible PR for you.
6. I will be happy to hear from you when you call. Even if your last call was five minutes ago.
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