Case Studies

DlushLife.com Retained to develop, implement and manage their social media marketing efforts, Alternative Strategies provided a comprehensive report defining the (Social Media) competive landscape and a thorough list of Social Media outlets to further engage. We created their custom lifestyle blog, with RSS feeds to/from several of their social network groups, created as part of their Social Media outreach.http://www.typepad.com/site/blogs/6a010535e58485970b010535e58489970b/page/6a010535e58485970b010537237207970b/edit Some of their Social Media marketing outreach includes: Custom blog development and launch Created new profiles on various social networking sites Promoted blog through URL and PR outreach Ongoing Reputation Management to capitalize on all online mentions

The Super Dentists Retained to manage their Public Relations campaign, Alternative Strategies secured numerous online (and offline) media exposures highlighting their innovative business model. We engaged in community outreach further promoting viral (word-of-mouse) marketing, actively monitored the online mentions hosted by blogs and public social forums, participated in the conversations and turned skeptics into brand advocates. Some of their Social Media / PR outreach includes: Reputation Management (instant alerts of any online mentions) Social Media Outreach (community engagement via blogs, networks) Search Engine Optimization (by including URL links in all PR outreach) Over 30+ online mentions (with trackbacks to homepage)